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很多品牌之所以失去优势，还因为与顾客的沟通方式出现了问题。无论是品牌方、加盟商，都应该站在消费者视角沟通，一旦出现产品难吃、出餐慢、食材不新鲜等问题，必然会引发负面评价，影响复购。
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“분유 먹고 아기 3명 사망”…오염된 분유 원료, 중국산으로 밝혀져
In a widely cited series of studies in the late 1990s and early 2000s led by Professor C. Raymond Knee at the University of Houston, researchers found that people who believed relationships were "meant to be" were far more likely to doubt their commitment after conflict. Those with more growth-minded views tended to stay more committed, even on days when they argued.